AI Insights · Timothy · October 2025
Top 5 Social Apps Performance on Unified Platform in Colombia, Q3 2025
Explore the trends in downloads, revenue, and active users for the top social apps in Colombia during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, the top social apps in Colombia demonstrated varied performance across downloads, revenue, and active user metrics. Here’s a detailed look at each app’s trends based on data from Sensor Tower.
TikTok Lite - Save Data & Fast saw a notable increase in weekly downloads, peaking at 492K in mid-August. Revenue fluctuated, reaching approximately $340K in the same period, while active users steadily rose from 33.3M to almost 35M by the end of September.
Facebook Lite maintained a stable presence in the market. Weekly downloads remained consistent, closing the quarter with 233K. Revenue slightly increased, with a peak of about $12.5K at the end of September. Active users hovered around 21M throughout the quarter.
Instagram experienced moderate growth in downloads, ending with 192K weekly downloads. However, revenue showed a downward trend, decreasing from $23K to $17K. Active users remained stable at approximately 17.6M.
Threads exhibited a downward trend in downloads, starting at 74K and falling to 58K by the end of September. Active users remained relatively steady, with a slight increase to 5.8M during the quarter.
OmeTV – Video Chat Alternative showed a decline in both downloads and active users. Weekly downloads dropped from 41K to 28K, while active users decreased from 248K to 182K. Revenue remained low, averaging around $1K.
These trends provide a snapshot of the social app landscape in Colombia for Q3 2025. For more detailed insights, visit Sensor Tower.
